About

We're a group of swim enthusiasts with a passion for quality and service.

With a desire to train, be part of a community and compete as a lifestyle choice for ourselves and our families.

Very few swimming teams have the option to train and compete in club branded kit - competitive swimming remains a niche, under represented sport. 

Clubs want to look smart, swim fast and maintain their identity while in the water - not just on arrival.

We want to break the historical barriers by offering great quality products that enhance a swimmer's journey.

We aim to make transactions easier for clubs, provide them with quality merch, within the timeline that they need and at the right price.

Today the market is full of poor quality goods that fail to meet the customers needs and often take too long to arrive.

We're on a mission to provide a selection of competitive clubs in the U.K. with products that meet the quality they deserve and at the right price. 

We’d also like the parents of younger swimmers to have the confidence that expensive gear is labelled, less likely to be lost.

Our aim is to work with the best quality materials and finishes to enhance both the life cycle of the product and the swimmer, while being as kind to the planet as possible. 

This high quality supply model offers merchandise for teams, parents, carers and swimmers who want to have smart and fast swimming solutions!